MKT 337Upper division3 credit hours
MKT 337 Principles of Marketing
Since 2011, MKT 337 has averaged 3.36 with 29% A’s. In Spring 2026 it averaged 3.56, above the 3.50 average for undergraduate MKT classes that term.
- Credit hours
- 3
- Level
- Upper division
- Class hours a week
- 3
- Grading
- Letter grade only
- Repeat for credit
- No
- Latest grades
- Summer 2026
What grades did students get?
Spring 2026: 478 letter grades, 3.56 average GPA, 42% A’s, 12 sections
Bars show the selected term. Short lines show all terms combined.
Grade counts
| Grade | Students | Share | All terms |
|---|---|---|---|
| A | 201 | 42.1% | 29.2% |
| A− | 109 | 22.8% | 21.0% |
| B+ | 73 | 15.3% | 16.6% |
| B | 53 | 11.1% | 17.0% |
| B− | 19 | 4.0% | 6.7% |
| C+ | 13 | 2.7% | 3.4% |
| C | 6 | 1.3% | 3.3% |
| C− | 0 | 0.0% | 1.1% |
| D+ | 2 | 0.4% | 0.6% |
| D | 0 | 0.0% | 0.3% |
| D− | 0 | 0.0% | 0.2% |
| F | 2 | 0.4% | 0.6% |
| Q, W, CR, and others | 18 | Not in the average | |
How have grades changed?
UT’s grade reports show 46 terms from Summer 2011 to Summer 2026 (15 falls, 15 springs, and 16 summers).
Every term
| Term | Sections | Letter grades | Average GPA | A’s |
|---|---|---|---|---|
| Summer 2026 | 1 | 30 | 3.93 | 83.3% |
| Spring 2026 | 12 | 478 | 3.56 | 42.1% |
| Fall 2025 | 11 | 559 | 3.51 | 32.9% |
| Summer 2025 | 1 | 24 | 3.49 | 33.3% |
| Spring 2025 | 12 | 549 | 3.63 | 47.5% |
| Fall 2024 | 11 | 583 | 3.51 | 37.6% |
| Summer 2024 | 1 | 29 | 3.08 | 13.8% |
| Spring 2024 | 11 | 446 | 3.62 | 46.4% |
| Fall 2023 | 10 | 557 | 3.42 | 31.1% |
| Summer 2023 | 1 | 26 | 3.26 | 19.2% |
| Spring 2023 | 11 | 434 | 3.53 | 41.0% |
| Fall 2022 | 10 | 484 | 3.39 | 19.2% |
| Summer 2022 | 2 | 50 | 3.53 | 52.0% |
| Spring 2022 | 10 | 512 | 3.36 | 21.9% |
| Fall 2021 | 8 | 429 | 3.41 | 26.3% |
| Summer 2021 | 2 | 54 | 3.22 | 20.4% |
| Spring 2021 | 8 | 368 | 3.56 | 41.0% |
| Fall 2020 | 8 | 365 | 3.53 | 38.9% |
| Summer 2020 | 2 | 74 | 3.23 | 25.7% |
| Spring 2020 | 8 | 302 | 3.77 | 60.9% |
| Fall 2019 | 9 | 436 | 3.26 | 26.4% |
| Summer 2019 | 1 | 31 | 3.04 | 22.6% |
| Spring 2019 | 8 | 466 | 3.28 | 25.1% |
| Fall 2018 | 9 | 516 | 3.19 | 19.4% |
| Summer 2018 | 1 | 40 | 3.11 | 27.5% |
| Spring 2018 | 9 | 483 | 3.22 | 24.8% |
| Fall 2017 | 9 | 542 | 3.20 | 23.1% |
| Summer 2017 | 1 | 35 | 2.96 | 20.0% |
| Spring 2017 | 9 | 512 | 3.18 | 16.4% |
| Fall 2016 | 8 | 475 | 3.11 | 13.1% |
| Summer 2016 | 1 | 45 | 3.10 | 8.9% |
| Spring 2016 | 8 | 475 | 3.23 | 17.7% |
| Fall 2015 | 8 | 489 | 3.18 | 18.2% |
| Summer 2015 | 1 | 41 | 3.29 | 29.3% |
| Spring 2015 | 9 | 528 | 3.38 | 29.0% |
| Fall 2014 | 8 | 455 | 3.19 | 18.5% |
| Summer 2014 | 1 | 46 | 3.52 | 30.4% |
| Spring 2014 | 8 | 450 | 3.34 | 22.9% |
| Fall 2013 | 7 | 418 | 3.26 | 24.2% |
| Summer 2013 | 1 | 53 | 3.27 | 28.3% |
| Spring 2013 | 7 | 441 | 3.26 | 26.8% |
| Fall 2012 | 7 | 392 | 3.24 | 27.6% |
| Summer 2012 | 1 | 54 | 3.62 | 50.0% |
| Spring 2012 | 8 | 422 | 3.36 | 40.8% |
| Fall 2011 | 7 | 379 | 3.21 | 25.1% |
| Summer 2011 | 1 | 46 | 3.68 | 71.7% |
What’s MKT 337 about?
Designed to expand understanding of the marketing system and basic marketing activities and to provide a framework for marketing strategy development and implementation of marketing tools and tactics. Only one of the following may be counted: Marketing 320F, 337, 337H, 337N. Three lecture hours a week for one semester.
Prerequisites
Credit or registration for Statistics 301 or 301H.
Past syllabi
Each lists the readings, exams, and grade weights.
- Fall 2023, section 06360 ↗
- Fall 2023, section 06365 ↗
- Fall 2023, section 06370 ↗
- Fall 2023, section 06375 ↗
- Fall 2023, section 06380 ↗
- Fall 2023, section 06385 ↗
- Fall 2023, section 06390 ↗
- Fall 2023, section 06395 ↗
- Fall 2023, section 06400 ↗
- Fall 2023, section 06405 ↗
226 more on UT’s syllabus search ↗
Who can take it
Restricted to students in the McCombs School of Business.
What comes before and after?
Prerequisites
This class
Leads to
Show 13 more
You can get credit for only one of these
More MKT classes
How we got this
Class details come from UT’s Marketing catalog page, checked October 27, 2026.
Grades come from UT’s grade dashboard, updated October 27, 2026. UT leaves out some small classes to protect students’ privacy. Past grades describe earlier terms; your section, instructor, and effort shape yours.
We count each A–F grade once. A’s counts A grades, and A− has its own bar. Subject averages use every letter grade in that subject and level that term, including this class. How the averages are calculated.
Syllabus links come from UT’s public syllabus index, checked October 27, 2026.
Before you register
Sections, times, and seats change every term. Check MKT 337 in UT’s class schedule for the semester you’re planning.