MKT 320FUpper division3 credit hours
MKT 320F Foundations of Marketing
Since 2011, MKT 320F has averaged 3.18 with 27% A’s. In Spring 2026 it averaged 3.43, below the 3.50 average for undergraduate MKT classes that term.
- Credit hours
- 3
- Level
- Upper division
- Class hours a week
- 3
- Grading
- Letter grade or pass/fail, your choice
- Repeat for credit
- No
- Latest grades
- Summer 2026
What grades did students get?
Spring 2026: 849 letter grades, 3.43 average GPA, 47% A’s, 3 sections
Bars show the selected term. Short lines show all terms combined.
Grade counts
| Grade | Students | Share | All terms |
|---|---|---|---|
| A | 402 | 47.3% | 27.2% |
| A− | 116 | 13.7% | 14.7% |
| B+ | 81 | 9.5% | 13.7% |
| B | 93 | 11.0% | 18.8% |
| B− | 49 | 5.8% | 7.7% |
| C+ | 38 | 4.5% | 5.7% |
| C | 30 | 3.5% | 6.8% |
| C− | 18 | 2.1% | 2.0% |
| D+ | 8 | 0.9% | 1.1% |
| D | 6 | 0.7% | 1.0% |
| D− | 2 | 0.2% | 0.3% |
| F | 6 | 0.7% | 1.0% |
| Q, W, CR, and others | 56 | Not in the average | |
How have grades changed?
UT’s grade reports show 46 terms from Summer 2011 to Summer 2026 (15 falls, 15 springs, and 16 summers).
Every term
| Term | Sections | Letter grades | Average GPA | A’s |
|---|---|---|---|---|
| Summer 2026 | 1 | 125 | 3.02 | 32.8% |
| Spring 2026 | 3 | 849 | 3.43 | 47.3% |
| Fall 2025 | 3 | 851 | 3.31 | 37.6% |
| Summer 2025 | 1 | 116 | 3.10 | 33.6% |
| Spring 2025 | 3 | 904 | 3.47 | 54.5% |
| Fall 2024 | 3 | 720 | 3.15 | 31.8% |
| Summer 2024 | 1 | 117 | 3.12 | 26.5% |
| Spring 2024 | 3 | 718 | 3.16 | 32.9% |
| Fall 2023 | 2 | 739 | 3.04 | 29.4% |
| Summer 2023 | 1 | 95 | 3.08 | 24.2% |
| Spring 2023 | 2 | 683 | 3.05 | 30.9% |
| Fall 2022 | 2 | 650 | 2.98 | 28.2% |
| Summer 2022 | 1 | 90 | 3.17 | 37.8% |
| Spring 2022 | 2 | 795 | 3.10 | 31.2% |
| Fall 2021 | 3 | 813 | 3.22 | 31.4% |
| Summer 2021 | 1 | 114 | 3.14 | 27.2% |
| Spring 2021 | 2 | 588 | 3.40 | 41.7% |
| Fall 2020 | 3 | 1,074 | 3.40 | 33.4% |
| Summer 2020 | 1 | 247 | 3.23 | 25.1% |
| Spring 2020 | 2 | 657 | 3.58 | 43.8% |
| Fall 2019 | 3 | 1,153 | 3.19 | 19.3% |
| Summer 2019 | 1 | 227 | 3.36 | 17.6% |
| Spring 2019 | 2 | 813 | 3.20 | 18.3% |
| Fall 2018 | 3 | 1,106 | 3.14 | 17.3% |
| Summer 2018 | 1 | 238 | 3.68 | 43.7% |
| Spring 2018 | 2 | 996 | 3.38 | 27.2% |
| Fall 2017 | 4 | 1,095 | 3.25 | 26.6% |
| Summer 2017 | 1 | 295 | 3.20 | 15.6% |
| Spring 2017 | 3 | 980 | 3.41 | 42.0% |
| Fall 2016 | 4 | 1,202 | 3.22 | 31.3% |
| Summer 2016 | 1 | 326 | 3.41 | 36.5% |
| Spring 2016 | 2 | 721 | 3.21 | 29.7% |
| Fall 2015 | 3 | 983 | 3.08 | 24.0% |
| Summer 2015 | 2 | 174 | 3.11 | 27.0% |
| Spring 2015 | 3 | 680 | 3.00 | 14.1% |
| Fall 2014 | 3 | 998 | 3.04 | 18.4% |
| Summer 2014 | 2 | 180 | 2.95 | 13.9% |
| Spring 2014 | 2 | 670 | 3.01 | 13.6% |
| Fall 2013 | 3 | 972 | 3.00 | 16.2% |
| Summer 2013 | 2 | 171 | 3.14 | 18.7% |
| Spring 2013 | 2 | 659 | 2.91 | 12.3% |
| Fall 2012 | 3 | 967 | 2.99 | 14.8% |
| Summer 2012 | 2 | 153 | 3.12 | 24.2% |
| Spring 2012 | 2 | 587 | 2.89 | 15.0% |
| Fall 2011 | 3 | 958 | 2.95 | 11.9% |
| Summer 2011 | 2 | 144 | 2.93 | 12.5% |
What’s MKT 320F about?
Introduction to basic concepts and terminology in marketing: the process of developing marketing strategy, the role of marketing activities within the firm, external influences that affect the development of marketing strategy, and basic analytical tools appropriate to marketing decision making. Only one of the following may be counted: Marketing 320F, 337, 337H, 337N. May not be counted toward the Bachelor of Business Administration degree. Three lecture hours a week for one semester.
Prerequisites
Forty-five semester hours of college coursework.
Past syllabi
Each lists the readings, exams, and grade weights.
- Fall 2023, section 06350 ↗
- Fall 2023, section 06355 ↗
- Summer 2023, section 72020 ↗
- Spring 2023, section 06000 ↗
- Spring 2023, section 06005 ↗
- Fall 2022, section 06235 ↗
- Fall 2022, section 06240 ↗
- Summer 2022, section 71945 ↗
- Spring 2022, section 05810 ↗
- Spring 2022, section 05815 ↗
73 more on UT’s syllabus search ↗
Who can take it
Restricted to non-McCombs School of Business majors.
What comes before and after?
Prerequisites
None listed in UT’s catalog.
This class
Leads to
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How we got this
Class details come from UT’s Marketing catalog page, checked October 27, 2026.
Grades come from UT’s grade dashboard, updated October 27, 2026. UT leaves out some small classes to protect students’ privacy. Past grades describe earlier terms; your section, instructor, and effort shape yours.
We count each A–F grade once. A’s counts A grades, and A− has its own bar. Subject averages use every letter grade in that subject and level that term, including this class. How the averages are calculated.
Syllabus links come from UT’s public syllabus index, checked October 27, 2026.
Before you register
Sections, times, and seats change every term. Check MKT 320F in UT’s class schedule for the semester you’re planning.